If you plan to be your own manufacturer and deal with retail buyers, learn the language of retailing and be prepared to talk about such things as “planograms,” “sku numbers, “ and “upc codes” in order to understand and be understood. Other things to consider if your goal is to be the manufacturer of your product:
A. Will you maintain manufacturing facilities and hire the work done or import your product.
B. Will you hire a sales force, place the product with a product representative and/or a distributor, or be your own salesperson.
C. Will you handle the day-to-day requirements of running the business.
There are both advantages and disadvantages to building a business around your invention. You are the only one who is in a good position to decide whether that is the correct choice for you. It will depend in large part on your current financial situation, your age, your state of health, and how you want to spend your time. If you have the financial ability, the expertise and you are up for the challenge, maybe this is the route for you. If being in control of your product is important to you, then this may be the right option for you. You can certainly exercise total control over your product when you are the manufacturer.